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Furniture firm in top gear
By Zhan Lisheng
Updated: 2007-07-03 06:43
GUANGZHOU: Having won the bid to be the sole furniture supplier for the
2008 Beijing Olympic Games, Hong Kong Royal Furniture Group is in top
gear expanding its production capacity and implementing new marketing
strategies.
"According to the contract with the organizing committee of the 2008
Beijing Olympic Games, we will supply more than 100,000 pieces of
furniture, of the highest standard, for the grand event. We have to gear
up," said Gary Ma, president of the furniture firm.
Headquartered and listed in Hong Kong, the company, with its key
production base in the Pearl River Delta cities of Zengcheng and Dongguan
in Guangdong, is a leading furniture supplier in China.
He said his firm has recently put into use a new production base in the
Pearl River Delta region and will continue its strategy of focusing on
innovative design, quality and brand building.
The products designed for the 2008 Beijing Olympic Games will be
available in early August.
"We cherish the reputation as the exclusive furniture supplier for the
Olympic Games and we will step up our efforts to guarantee timely
delivery and quality of our products," Ma said.
The fact that Royal Furniture's products are more environmentally
friendly than the standard set by the Olympic Games has been a trump card
for his firm to beat off the numerous competitors at home and abroad in
the nine-month bidding process, he said.
"The success also speaks volumes about the achievements we have made in
innovation and brand building in the past few years."
He said Royal Furniture has been focusing on innovative design, quality
products and brand building since its foundation in 1994, citing as an
example its strategy to collaborate with Italian designers and home-grown
experts from leading universities in furniture design.
"We own a very large number of patented designs with over 120
prototypes," Ma said.
The strategy to invite Rosamund Kwan, a globally renowned Hong Kong movie
star, to become its image ambassador and to open chain stores across the
nation has helped the firm build up its brand, he said.
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